It is important to always market and manufacture responsibly and to educate kids about the dangers of life (nicotine, tobacco, alcohol, drugs, unhealthy diets, crossing the street, leaving the stove on, etc).
We are the protectors of our youth, and everyone must do their job. Teen cigarette use was declining due to education. Adults took this for granted. Education stopped. The social environment didn't require anymore time being spent on this. It's like saying that measles has been eliminated from the US, so there isn't a need to vaccinate my child. We all know how that turned out. Measles made a comeback. US revolutionaries beat the British. Slavery was abolished in the Civil War. Women can vote because of the Suffrage Movement. The Civil Rights era helped create more equality. We teach history to better our future, because we all know that history can repeat itself if we forget.
Some manufacturers/retailers do not take the extra steps to keep our youth from buying tobacco/nicotine products. Please ID and please use age verification software for your online stores.